why

to make beautiful things for readers

"we live only to discover beauty. all else is a form of waiting." — kahlil gibran

we are readers and we want to make things for readers

we find that people who care about books tend to be people who care about clothes, homes, spaces.  readers are attuned to meaning whether its on a page or elsewhere

yet so many things designed for readers are sloganised or gimmicky. this misses what readers appreciate, which are the qualities of a good book: subtlety, beauty, quality 

to make time to read

“reading and sauntering and lounging and dozing, which i call thinking, is my supreme happiness.” — david hume 

in a world contrived to fabricate work and fetishize exhaustion, rest, pleasure and imagination are rejected as luxuries. reading — which comprises those things — is becoming a scarce resource

we therefore try to create things that facilitate, enhance, or find inspiration in reading books

hence the signature book pocket on our clothes; it is both a practical and symbolic gesture toward finding time to read within the day's little pockets of freedom

it's also why we donate a book for every item we sell through bookaid. they are an amazing international charity who provide tailored reading supplies to where it's needed most

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