why

to make beautiful, high-quality clothes for readers

"we live only to discover beauty. all else is a form of waiting." — kahlil gibran

but why clothes for readers? seems an odd choice on the face of it. well, because we are readers and we want to make things for people like us

we find that people who care about books tend to be people who care about clothes. our theory is that readers are attuned to meaning, whether it's on a page or an outfit

yet the clothes typically designed for readers are lame slogan t-shirts and similar. this misses what readers really appreciate, which are the qualities of a good book: subtlety, beauty and quality 

to make time to read

“reading and sauntering and lounging and dozing, which i call thinking, is my supreme happiness.” — david hume 

in a world contrived to fabricate work and fetishize exhaustion, the virtues of rest, pleasure and imagination are rejected as luxuries. reading — which comprises all of those things — is becoming a precious resource

we therefore create clothes that facilitate, enhance, or find inspiration in reading books. hence our signature book pocket; it is both a practical and symbolic gesture toward finding time to read within the day's little pockets of freedom

it's also why we donate a book for every item we sell through bookaid. they are an amazing international charity who provide tailored reading supplies to where it's needed most

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